7 Cs of Effective Vision Statements...

The well written vision statements include following seven characteristics. 1. Conciseness:  The effective vision statements are brief enough, making it easier for entrepreneurs and leaders to communicate to the stakeholders.  Vision statements become less effective when they are too short or too long.  Therefore, the natural questions pops up is: how long or how short a vision statement should be?  The effective vision statements...

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Niche Marketing: An Example...

Last week I was observing the business concepts presented by women entrepreneurs at Microskills Employment Services, Brampton, Canada. One of the presentations was on the distinctive service concept. It was all about ‘I Love Organizing’. Through this concept, she is targeting the clients who are busy and/or high or medium income people in living GTA. She is trying to differentiate her services from simple cleaning services. The service offering...

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Entry of Foreign Retailers: A Challenge to Understand Rural Consumers...

The Indian government allowed up to 51% FDI in multi-brand retail and 100% in single-brand retail, news released on September 15, 2012. Now the global retailers would be able to sell their products directly to Indian consumers for the first time. India’s $450 billion market is passing though a vital change.To me this will have a positive impact on Indian retail market to the great extent. From the view point of consumers, they will be benefited...

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