
Tuesday, October 30, 2012
Niche Marketing: An Example...

Last week I was observing the business concepts presented by women
entrepreneurs at Microskills Employment Services, Brampton, Canada. One of the
presentations was on the distinctive service concept. It was all about ‘I Love
Organizing’. Through this concept, she is targeting the clients who are busy
and/or high or medium income people in living GTA. She is trying to differentiate
her services from simple cleaning services. The service offering...
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