Dr. Ritesh Dalwadi
Educator,Trainer,Researcher,and Consultant...

















Tuesday, October 30, 2012

Niche Marketing: An Example...

Last week I was observing the business concepts presented by women entrepreneurs at Microskills Employment Services, Brampton, Canada. One of the presentations was on the distinctive service concept. It was all about ‘I Love Organizing’. Through this concept, she is targeting the clients who are busy and/or high or medium income people in living GTA. She is trying to differentiate her services from simple cleaning services. The service offering...
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