
Wednesday, January 22, 2014
Define Key Concepts in Marketing

Needs, Wants and Demands
Needs are basic requirements for everyone.
Needs are basic things for survival. For example, food, clothing, shelter and
air. Apart from above needs, people have strong needs for recreation, social
interaction, and education.
You need “food”, but you might want a Pizza
Pizza’s Pizza. People want a specific item or branded item.
The...
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