Dr. Ritesh Dalwadi
Educator,Trainer,Researcher,and Consultant...

















Tuesday, May 27, 2014

Market Growth Strategies

Basically there are four strategies available to expand market. Igor Ansoff has suggested a valuable framework, popularly known as Product/Market Expansion Grid to pursue market share growth. These four strategies are discussed here: 1. Market Penetration Strategy  When there are opportunities for the current product to grow within the current or existing market. It aims to increase the market share among existing customers. Mainly, there...

Thursday, April 3, 2014

Grocery Stores with “LCBO Express”: Expanding Wine Retailing in Onratio

Charles Sousa, Finance Minister of Ontario, declared on April 1, 2014 to open LCBO locations in grocery stores. It is planned to open initially 10 LCBO Express kiosks by the end of year 2014. These kiosks would sell Ontario craft beer and VQA (Vintners Quality Alliance) wines. The hours of business of LCBO Express kiosks would remain same as LCBO. At the same time, there would be a separate checkout location for those buying LCBO products...

Thursday, February 6, 2014

Introduction to Marketing Planning

Hello there…!  I have created a video lecture on ‘Introduction to Marketing Planning’. Please click below YouTube link to watch it. Let me know your feedback on this video.  Also feel free to contact me for further discussion on it. ...

Wednesday, January 22, 2014

Define Key Concepts in Marketing

Needs, Wants and Demands       Needs are basic requirements for everyone. Needs are basic things for survival. For example, food, clothing, shelter and air. Apart from above needs, people have strong needs for recreation, social interaction, and education.       You need “food”, but you might want a Pizza Pizza’s Pizza. People want a specific item or branded item.         The...
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