
Tuesday, May 27, 2014
Market Growth Strategies

Basically there are four strategies available to expand
market. Igor Ansoff has suggested a valuable framework, popularly known as Product/Market
Expansion Grid to pursue market share growth. These four strategies are
discussed here:
1. Market Penetration Strategy
When there are opportunities for the current product to grow within the current
or existing market. It aims to increase the market share among existing customers.
Mainly, there...
Thursday, April 3, 2014
Grocery Stores with “LCBO Express”: Expanding Wine Retailing in Onratio

Charles Sousa, Finance Minister of Ontario, declared on April
1, 2014 to open LCBO locations in grocery stores.
It is planned to open initially 10 LCBO Express kiosks by the end of year 2014. These kiosks would
sell Ontario craft beer and VQA (Vintners Quality Alliance) wines.
The hours of business of LCBO Express kiosks would remain
same as LCBO. At the same time, there would be a separate checkout location for
those buying LCBO products...
Thursday, February 6, 2014
Introduction to Marketing Planning
Hello there…!
I have created a video
lecture on ‘Introduction to Marketing Planning’. Please click below YouTube
link to watch it.
Let me know your feedback
on this video. Also feel free to contact me for further discussion on it. ...
Wednesday, January 22, 2014
Define Key Concepts in Marketing

Needs, Wants and Demands
Needs are basic requirements for everyone.
Needs are basic things for survival. For example, food, clothing, shelter and
air. Apart from above needs, people have strong needs for recreation, social
interaction, and education.
You need “food”, but you might want a Pizza
Pizza’s Pizza. People want a specific item or branded item.
The...
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