Market Growth Strategies ~ Dr. Ritesh Dalwadi

Testimonials

I would just say Ritesh sir is a great pleasing personality, He is my marketing professor, I have learned great lessons on marketing while pursing MBA at NSVKMS MBA college, Visnagar, India. I would love to honor him by mentioning, he is a “Great Educator” not only for my study but also my rest of life. Lots of best wishes to him. - Mr. Hardik Patel, Head-Marketing, Patels Airflow Ltd.., India Dr. Dalwadi is not only a dedicated academician but also a very good human being. At workplace, he is incredibly devoted to his tasks. Students highly appreciate him as marketing teacher because of his teaching style and deep subject knowledge. The way he imparts knowledge is phenomenal and he would definitely be a great asset to any organization that he would work for.- Ms. Rekha Savnani , Lecturer, NSVKMS MBA College, Visnagar, India I was a student of Dr. Riteshkumar at Humber College in summer 2011. I recommend Dr. Dalwadi as an excellent professor in marketing field. He always gave us satisfactory answers to all my questions. Dr. Dalwadi is a helpful person; he was always ready to solve the queries of any students. He always replied e-mails within 24 hours. He explained and covered every topic of marketing in detail. His teaching method is also very nice. He used well organized slides, videos, and discussions. I would definitely love to learn from him in future. Simply, he is a great teacher! - Mr. Nirmal Patel, Student, Humber College, Canada This past summer I had the pleasure of attending Dr. Riteshkumar’s Service Marketing class. My overall experience was wonderful and I can honestly say that I took a lot from it. Ritesh is one of the few professors I had thus far that engaged the entire class in exercises each and every lecture. This exceptional teaching method made studying for exams a breeze. Ritesh made great use of the Power Point slides and always provided real life examples to help students better understand the scenario or terminology being presented. Furthermore Ritesh constantly questioned the class’s understanding of the material and would repeat information multiple times for those who needed further and clearer clarification. If you are a student looking to gain knowledge and be engaged in class discussions as well as have a fun learing experiance, I would recommend that you take one of Ritesh’s classes and you will be glad you did. Thanks for a wonderful semester and learning experience Ritesh All the best in the future! - Ms. Ania Paliwoda, Administrative Sales, Electromate, Canada I had an opportunity to take marketing class with Dr. Ritesh in Summer 2011. To me Dr. Dalwadi has conducted all his marketing classes in a professional manner. I learned basic and important marketing concepts with practical examples and application. He was helpful and cooperative in class and even outside. He used group activities in his teaching, which allowed me to learn from my classmates. Dr. Dalwadi makes sure that all topics are clear to students. He always motivated me to learn and progress in my studies. - Mr. Rushabh Mehta, Student, Humber College,Canada Hi There! I know Riteshkumar as most prominent person in the business. I was facing problem for better and effective marketing of my website development company Be Infotech (http://www.beinfotech.com) and he assist me to achieve my customer and their satisfaction. - Mr. H M Dahime, Entrepreneur, (www.beinfotech.com), India Dr.Ritesh has active habits & was popular as a Marketing Faculty amongst the students of Dalia Institute of Managment(DIM-Women MBA college). He used to teach some of the Markeitng Concepts by making students to play Managment Games. This way,teaching of the subject became interesting for young MBA students. He is having impeccable honesty,integrity,ennthusiasm & Flare for adopting newer Pedagogy in Academics. - Dr. Pradip Desai, Director, Dalia Institute of Managment(DIM-Women MBA college) A good human being with commitment towards the work and full of Integrity. - Dr. Bhavin Pandya, Professor and Head of The Department, S.V. Institute of Management, India My association with Ritesh dates back to IIM-A days, when we worked together on many assignments and research surveys. His quest to learn, work hard and grow has been his strengths. He never got perturbed with any tough/stressful time and has the ability to keep the social environment light and jovial. I wish him success in all his endeavors. - Dr. Jaspreet Ahluwalia, Learning and Development Professional, India I recommended Dr. Riteshkumar Dalwadi to one of the organizations that I was advising. The feedback that I received for Dr. Dalwadi was above average to excellent. His dedication as a faculty and corporate trainer is worthwhile. The amount of efforts he puts in before his assignment is commendable. I am sure that Dr. Dalwaidi will be a very valuable faculty and corporate trainer in areas of his expertise. - Dr. Jatin Pancholi, Middlesex University, UK I have worked with Dr. Riteshkumar Dalwadi, during our tenure as students at Indian Institute of Management Ahmedabad (June to Oct 2008-during Faculty Development Programme).I found him to be very enthusiastic, hard working and a go - getter. He was ready to cooperate in any task and was truly a team player. His academic credentials were also excellent. I wish him best luck in all his future endeavors. - Mr. Pathik Variya, Assistant Professor, Dharmsinh Desai University, India I was in 1999-2002 batch and Ritesh was in 2000-2003 batch. Ritesh has exceptionally developed professionally and individually. His communication skills have improved tremendously. He was a very studious person and was always ready to develop his skills and knowledge to excel in his career. He always took tips from others in a positive way and was very arduous to capitalize on the same. Ritesh is a thoroughly read person. I would recommend him for any position. Please feel free to contact me for further details. - Mr. Chirag Desai, Financial System Analyst, USA I know Dr. Ritesh for last 7 years. He was my senior during my MBA studies at SKSBM, Patan (2004-2006). I had number of times discussions with him on subject (marketing and business strategy) topics, research, and career developments. I found him very focused with his career goals including teaching, research, and management consulting. He always planned and executed his best efforts towards his definite goals. Dr. Dalwadi is very hardworking, punctual, and adaptive. I like and appreciate his way of stepping his career progress up, which has inspired me too. My best wishes for future success. - Mr. Bhavesh Parmar, Asst. Professor, DBM-SPCE, India I knew Ritesh, personally and professionally for the last 4 years. I got a chance to learn a lot from him as a student and later as good associate. He is a kind of guy who want to get done what he want. He is confident, quick learner and the most important thing, always ready to share his knowledge, so that other can benefit. Professionally, he is more mature as compared to his age. He has the skills he need. He is updating himself regularly with the skills and knowledge which is there in demand. - Mr. Yogendra Oza, Entrepreneur and Online Marketing Consultant, India Riteshkumar Dalwadi is a dedicated, enthusiastic, committed, hardworking, down to earth personality with live spirit. - Mr. Nilkumar Sharma, Asst. General Manager, Accord Fintech Pvt. Ltd., India Ritesh has always been enthusiastic, industrious and a good learner. He is an academician since beginning. He has been a senior to me during my post graduation and what I found was that he put forth consistent efforts to grab market, business and academic/conceptual knowledge. I can say that he has deep interest and motivation to make remarkable achievements in his professional pursuits. He is also quite practical as a professional needs to be and simultaneously he is also a considerate person when it comes to asking for a good advise from a friend. - Ms. Seema Mishra, Research Associate, India He is a diligent and hard working person. He has a brilliant logical thinking and is an extremely good at heart. - Mr. Jay Trivedi, Lecturer, SKCBM, India

Tuesday, May 27, 2014

Market Growth Strategies

9:21 PM Marketing 2 comments

Basically there are four strategies available to expand market. Igor Ansoff has suggested a valuable framework, popularly known as Product/Market Expansion Grid to pursue market share growth. These four strategies are discussed here:

1. Market Penetration Strategy
When there are opportunities for the current product to grow within the current or existing market. It aims to increase the market share among existing customers. Mainly, there are three approaches to increase market share of current product.

a. Persuade and encourage existing customers to consumer and purchase more.
b. Appeal and attract customers of competitors.
c. Encourage and influence non-users to use the product.

2. Market-Development Strategy
Under this option, there are opportunities to develop market share by launching a current product in a new market. In general there are three ways to develop market share.

a. Increase reach to new markets or expand marketing/distribution channels.
b. Start to sell in new locations or new places.
c. Consider and recognize the new or potential users.

3. Product-Development Strategy
This strategy aims to launch a new product or innovated product in the existing market, the growth approaches include:

a. Include or expand new product features.
b. Enhance or develop different category of products or quality levels.
c. Use technology to improve product.

4. Diversification
In diversification strategy, a new product is launched in a new market. This is a good option when a marketer seeks growth opportunities outside current business. The diversification strategies are of three types:

a. Concentric Diversification: Develop new products with the use of existing technology and technological know-how for new customers

b. Conglomerate Diversification: Develop new products for new markets which have no any technological or commercial synergies with current products.
c. Horizontal Diversification: Develop new products that are technologically or commercially unrelated with current products.

Feel free to post your comments on this post.

2 comments:

theloveandlightstoreFriday, August 09, 2019
Gracefully written information on this blog are going to support me for my coming assignments. Every point was very clear and taught me few new parameters. I would like to use this information in coming future.
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Shivangi RathoreMonday, September 02, 2019

Thanks for sharing !!
Bulk sms marketing helps in boosting more customers engagements and marketing of business in just one click.
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Tuesday, May 27, 2014