Dr. Ritesh Dalwadi
Educator,Trainer,Researcher,and Consultant...

















Tuesday, May 27, 2014

Market Growth Strategies

Basically there are four strategies available to expand market. Igor Ansoff has suggested a valuable framework, popularly known as Product/Market Expansion Grid to pursue market share growth. These four strategies are discussed here: 1. Market Penetration Strategy  When there are opportunities for the current product to grow within the current or existing market. It aims to increase the market share among existing customers. Mainly, there...
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