
Tuesday, May 27, 2014
Market Growth Strategies

Basically there are four strategies available to expand
market. Igor Ansoff has suggested a valuable framework, popularly known as Product/Market
Expansion Grid to pursue market share growth. These four strategies are
discussed here:
1. Market Penetration Strategy
When there are opportunities for the current product to grow within the current
or existing market. It aims to increase the market share among existing customers.
Mainly, there...
Subscribe to:
Posts (Atom)
A