Training through Management Games...

Hi Friends ….!

Last week I was invited at PERF India Institute of Management, Ahamedabad as an Expert Speaker. It was a seminar on ‘Understanding Consumers through Management Games’.  There were participants from various backgrounds and with varying experience at different capacity. Few of them were entrepreneurs of Ahmedabad, some of the participants were from the reputed organizations like, Sintex Industries Limited, Task Staffing Solutions Pvt Ltd, Cadila Pharmaceuticals Ltd., Dr. Reddy's Laboratories Ltd., and management students from different institutes of Ahmedabad.It was incredible experience for me. I have been part of many such programs but this was special as my role was of an expert. 

I had planned the program in to two parts. The first, I started with the practical examples (of cricketers, kitchen of Gujaratis, male-female involvements, milk-man, and use of two-wheelers). I also covered some facts about Indian market, why study consumers?, changing Indian Consumers (the shopping habits of young and old, shifting spending patterns, consumers’ expectations, lifestyle, changing attitude, increased rural prosperity, changing role of women, consumers’ trait in larger cities), and current business trends. With these all discussions, I established a perfect platform to play a management game ‘Shopping Trip’ which was the second part. It was a simple game I have devised that helps understanding consumers’ psychology. This game is very helpful to retail store manager, corporate consultants, business entrepreneurs, sales professionals, management teachers and students.  Participants enjoyed the game a lot along with gaining many aspects of consumer shopping behavior. The participants’ interactions and involvement made quite interesting for me and value adding experience.

Please feel free to give your feedback.